The Photography Framework


The Photography Framework will take you from feeling uncertain and overwhelmed to feeling confident and enthusiastic as you lay the foundation for your profitable and streamlined business.

The program that answers all the questions you didn't know you had about starting a photography business.

a corporate employee who has a job that pays the bills, but doesn't give you joy and craves something greater than the same monotony everyday

You're an achiever who has dreamt of freedom for yourself, your time, and your family, all while serving couples and families who appreciate what you are doing by documenting their love and relationships.


Before I tell you all about this life- and business-changing program, let's talk about who this program is really for...


a stay-at-home mom that wants to contribute to your family's income while doing something that you enjoy and has meaning.

a photographer who has been in business a year or two but feels like no systems are in place, leaving you feeling overwhelmed with no direction

Take a deep breath because you have made it to the right place. The Photography Framework will give you the knowledge, tools, and inspiration to finally fulfill the dream of starting your own sustainable and profitable photography business.

"I'm still referencing TPF when questions or concerns come up within my business."

I started working through The Photography Framework when I was a little over two years into my business. I wasn't confident in the steps I'd taken, I needed guidance regarding my gear, and I was getting burnt out. It's been a year and I'm still referencing TPF when questions or concerns come up within my business!



By the end of this program







No more endless Google searches on the differences between a sole proprietorship and an LLC.

Never guess what your cost of doing business is again.

Second shooting and styled shoots...let's do this!

Create a system for the back-end of your business, so you don't have to re-invent the wheel each time!

Curate a brand that attracts your ideal me, it's more than a pretty logo and color palettes.

Figure out which marketing tactics work best for you and your ideal client.

The year was 2017...I was waking up at 5:00 every morning to drive to a job I dreaded. Each day I would leave the classroom with a pile of English essays in my bag and the weight of the next day looming over me. When it came time to start the next school year, I knew something had to give...

So I jumped ship and went after my dream of starting my own photography business. I had little direction and even less knowledge of how to actually run a business...or even use a camera. I tell you this not to shake your confidence in me as an instructor, but rather to bolster your confidence in me as an instructor. I started from the same point as many of you.

If you're searching for a way to start your business from scratch, I am the one that's going to help you do it because I have been in your shoes!  From choosing a business structure to building a personal brand, I'll be with you every step of the way!


THe Photographer behind the framework

It is truly a wealth of information and I feel so much more prepared now than I did before. it addressed a number of items that I hadn't even thought of yet. 


Valerie Palmer

I am new to the business side of photography and have struggled with same question everyone has “How much do I charge?” I recently was given an opportunity to review Ali’s pricing module. What a gem! The information was very thorough, and it felt as if I was talking face to face with her. She provided a comprehensive breakdown of costs that helped to formulate my pricing. She also gave tips and suggestions to present your pricing dependent on your business needs. I highly recommend getting a copy of Ali’s pricing guide. It is definitely worth it!

The information was very thorough, and it felt as if I was talking face to face with her.


Course Content


When I first started my business, this was one of the hardest portions to figure out--the actual business stuff!

• Differences between sole proprietorship and LLC.
• How to register your business.
• Choosing a business bank account.
• Paying taxes.


Module 1


Equipment is certainly a necessity when starting a photography business. The goal of this module is to make sure no superfluous purchases are made!

• What is in my bag.
• The minimum equipment necessary to running a professional business.
• Organizational system for batteries and memory cards.


Module 2


Taking a practical and informed approach to pricing, we will determine your cost of doing business in order to appropriately price your services, and thus, become profitable.

• How to calculate cost of doing business.
• How to present pricing to potential clients.
• How to prioritize start-up expenses with starting your business.

pricing framework

Module 3


A huge concern when first starting out is creating a body of work that you are proud of and can present to clients as proof they are in good hands. In this Framework, we will discuss practical ways to seek those opportunities!

• Finding opportunities to expand your portfolio with other professionals.
• Becoming the best second shooter.
• Using styled shoots to build portfolio.

Portfolio building framework

Module 4


Although on the more technical side of things, digital organization is so important so that your hard drives are easy to navigate. Creating a system provides consistency throughout your workflow.

• Organizational system for all files.
• Using PhotoMechanic to cull and rank images.
• Creating an organizational system for images within Lightroom.

file & lightroom organization framework

Module 5


Workflows are imperative to a smoothly flowing business. They impact everything! Throughout this Framework we will go through each step of my workflow process from pre-booking to post-wedding!

• My start-to-finish wedding workflow.
• 16 email templates.
• 3 questionnaires and 5 additional resources, all editable in Canva.

WORKFLOW framework

Module 6


Branding goes far beyond a pretty logo and color palette. In order to create consistency, some stuff needs to be decided up front. With this Framework, you will minimize the need to "re-brand" as your business grows!

• Differences between technical versus personal branding.
• Branding priorities when starting your business.
• How to plan your own branding session.

BRANDING framework

Module 7


Getting your name out there can be difficult, especially when you are first starting out. In this Framework, we discuss six different methods of marketing in depth.

• Social media deep-dive into Instagram, Facebook, and Pinterest.
• My system for social media planning.
• Using networking, passion projects, bridal shows and blogging to your advantage.

MARKETING framework

Module 8


Creating your online home is so important, as it is often the first interaction potential clients have with you, your brand, and your business! Let's find out exactly what your service-based website needs to be successful.

• Determining your domain name and website host.
• Service-based website checklist.
• Explanation of website technical terms.

WEBSITE framework

Module 9


One of my strengths is organization. In this Framework, we will discuss how to make the most of your time in the office, using proven strategies, tasks, and tools in order to do so.

• Organization strategies to maximize efficiency.
• Organization tasks to keep goals on track.
• Organization tools to achieve business goals.


Module 10


10 Complete Frameworks that outline the main tenants of a beginning photography business.

A step-by-step workflow for creating systems in the back-end of your business to promote efficiency making your life easier and your clients experience more enjoyable.

Breakdown of the legal and financial aspects of starting a business. Including a discount code for a contract written by a lawyer with a speciality in the wedding industry.

Organizational systems for the many digital files you will be handling as a professional photographer. No one talks about this, but digital clutter adds up fast!

Real, actionable ways to build your portfolio with specific steps to take in order to obtain those opportunities!

You will have immediate access to ten frameworks in the case that there is one specific area that you would like to start working on. The frameworks are intentionally in the order that is best to consume them; however, this course is meant to support your business in the best way possible, so please consume as you see fit!

When you enroll during this special, limited time period, you'll get:

(A $1,499 Value)

The Photography Framework

This worksheet will help you keep all of your brand information (colors, logos, font, and mission statement!) all in one place so you don't have to search each time you need it!

Brand Worksheet

Bonus 3

After years of wading through the available apps, I have found the Top 5 that have helped me to organize and market my business, so you don't have to!


Bonus 2

Here we dive into one of the most ubiquitous and well-known brands in the world. We learn how the principles of branding from the TPF course come to life within this brand's practices.


Bonus 1

Bonus Content





thorough resources to jumpstart your business

Pages of


video content to guide you through each framework

Minutes of


Quick Facts

By Numbers




who is so deserving of business success.



learn how to build your portfolio & reach clients.

create an automated client workflow from the beginning.

choose the best business entity with ease.

Who turned the word hustle into a synonym for productive?! I'm here to tell you that you don't have to spend countless hours crashing and burning while calling it a "learning experience." I did that so you don't have to and now I'm here to help you...

The one stop shop for building a successful, purposeful, and legitimate business without swimming through the mud to figure it all out on your own.

The Photography Framework

ali rae haney Photography Presents




You could continue running your business from a place of fear rather than a place of purpose.

You could let fear of the unknown dictate your future.

You could keep your dream on hold while staying at a job that doesn't deserve you.

you could wait...

You could successfully implement systems and workflows to lead you straight to your ideal clients.

You could fight the burnout from the very beginning instead of learning on the fly.

You could run your business from a place of purpose, confidence, and peace of mind.

...or you could achieve your dream!

There are 10 Frameworks! The topics of each Framework are as follows:
Legal & Financial, Equipment, Pricing, Portfolio Building, File & Lightroom Organization, Workflow, Branding, Marketing, Website, and Office Organization.

How many modules are there and what are the topics?

Yes! I believe that if you feel like something isn't right it's probably not right. Investing in your business  to figure that out, even if it means going back to step 1, it's worth it.  The Photography Framework will give you the confidence that you need to know that you are operating a legitimate business and heading for success.

I've been in business for a few years. Should I still take the course?

You will gain lifetime access to the video content. In addition to that, you will also receive them in downloadable PDFs!

Will I have access to the modules after the course?

At this point, we are only offering The Photography Framework as a complete course with 10 Frameworks, email templates, questionnaires, editable Canva PDFs, an online community, and a few extra bonuses! It was set up to be a support system throughout every facet of business and believe it is most beneficial that way.

Am I able to purchase individual Frameworks?

There is a payment plan available. You are able to pay in 5 monthly installments of $99. Once you purchase initially, you will have access to all course content.

Are there payment plans available?

This course was MADE for YOU! The Photography Framework will guide you through the very steps that you need to take to take your hobby to a legitimate and functioning business. 

I haven't officially started my business yet. Is this a good course for me?

Frequently Asked Questions

I have been in your shoes. Wanting more--more flexibility, more independence, more control over how much I make.

But more than anything today, I want you to COMMIT to your dreams of more.

The Photography Framework was created with you in mind. Take the lessons I learned and apply them to your business to expedite its success.

Should you choose to accept my invitation, I personally guarantee that you will experience growth in your business after completing this course.

I look forward to meeting you inside The Photography Framework.

I personally cannot wait to help you make your business the business of your dreams!