I'm Ali - a photographer who built her business from the ground up and wants to help others do the same.

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The Importance of a Pre-Booking Workflow

September 29, 2020

Wait…a pre-booking workflow?


Yes, a pre-booking workflow.

Before a client even books you, you need to have a system in place about how you respond to inquiries.


Questions to ask yourself:

  1. Am I sending a pricing PDF?
  2. Am I sending a pricing link on my website?
  3. Am I sending pricing at all?
  4. How am I going to showcase my personality in the initial email?
  5. Do I meet them in person? Schedule a phone consultation? Book over email?
  6. What if the potential client does not respond?
  7. When do I follow up?
  8. How do I follow up so that they are likely to respond/engage?

All of these questions come into play before the client even says they want to book you! Obviously it’s an extremely important part of the process, but it is also one that I have found I want to be the least time-consuming because I am not guaranteed their business.


So work smarter, not harder, by automating a lot of this portion of your workflow. Automatically import your leads into your CRM if you have one; automatically send follow up emails on a predetermined schedule if you haven’t heard from the client while still adding value to their inbox.

Check out the resource I use for follow ups that almost always garners a response (regardless of whether they have decided to go with me as their photographer or have gone with someone else…beats getting ghosted!): “5 Ways to Make Your Wedding Day Photography-Friendly.” You can purchase this PDF in the TPF shop and personalize it using your images with the accompanying Canva template! Then you are well on your way to becoming an even more valued resource to a potential client!

© 2018 showit template BY WITH GRACE AND GOLD

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