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I'm Ali - a photographer who built her business from the ground up and wants to help others do the same.

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the framework
is for me!

the complete photography framework

Legal & Financial

10 individual frameworks

WORKFLOW

PRICING

PORTFOLIO BUILDING

OFFICE ORGANIZATION

BRANDING

WEBSITE CREATION

FILE & LIGHTROOM ORGANIZATION

EQUIPMENT

MARKETING

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Drop your email below to receive free business tips that can directly impact the profitability of your business!

At the start of my business, a lot of lessons were learned the hard way. A lot of time was spent Googling information, just to be given some vague, but "free" advice. I was left frustrated and back at square one.
The goal of The Photography Framework is to save new and aspiring photography business owners precious time so that they are able to build a profitable business as quickly as possible by serving and loving on their clients...not bogged down by Google searches like, "How do I register my business to pay taxes?"

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The Portfolio Building Framework includes everything you need to find your first clients and establish yourself in the wedding industry:

The Portfolio Building Framework, the Second Shooting Resource, and the Styled Shoot Resource (with coupon code for Styled Shoot Planning Guide from K. Layne Styled!).

PORTFOLIO FRAMEWORK

03.

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A step-by-step guide of how to start your small business. Content covers the differences between a sole proprietorship & LLCs, how to register your business and obtain an FEIN, as well as taxes, bookkeeping and business insurance.

LEGAL & FINANCIAL FRAMEWORK

02.

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The Workflow Framework includes the following: The Complete Workflow, 16 Email Templates, Pricing Guide, Vendor Recommendations, a Cold Lead Resource, Engagement Session Questionnaire, Engagement Session Style Guide, Wedding Day Questionnaire, Family Formals Questionnaire, and Sample Timelines.

WORKFLOW FRAMEWORK

01.

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WEBSITE FRAMEWORK

06.

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Digital chaos leads to mental chaos! In this framework, you will learn how I organize my digital files from RAWs to JPEGs and everything in between to ensure a smooth client experience with no headaches!

FILE & LIGHTROOM ORGANIZATION FRAMEWORK

05.

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The Equipment Framework Bundle includes the Equipment Framework and Memory Card & Batteries Resource. Together these two will prepare you for any situation that you may encounter with your equipment.

EQUIPMENT FRAMEWORK

04.

The Website Framework Bundle contains everything you need to be able to plan your website from scratch.

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The Pricing Framework Bundle includes the Pricing Framework and Prioritizing Start-Up Expenses Resource. Together these two will help you adequately and accurately price your services for profitability.

pricing framework

09.

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The Branding Framework Bundle includes the Branding Framework and Planning Your Branding Session Resource. Together these two will bring together a cohesive technical and personal brand.

branding
framework

08.

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The Marketing Framework Bundle includes the Marketing Framework (which includes a break down of social media marketing) and four resources. The resources are: Networking, Passion Projects, Bridal Shows, and Blogging. Together these will propel the marketing of your business forward!

marketing framework

07.

yes, please!

Spending way too much time writing and re-writing emails? You need templates! But it's hard to know where to start. So grab our Email Template Checklist freebie and get to time savin'!

checklist

EMAIL TEMPLATE